DETROIT PUBLIC
TELEVISION REBRAND

Multi-Media Branding

This project was a student led rebranding of Detroit Public Television. I was paired with two other students and was in charge of the motion aspect of the rebranding along with leading the team. Our visual aesthetics were a combination of television calibration lines and a cube with one open face. Relying on a color system and aesthetics of the past, this rebrand applies to a large demographic while reinventing the brand.