Shinola: Detroit

Research And Ideation

Shinola selected a group of graphic design and product design students for a project of brand analysis and ideation. This project was divided into two parts: Research and ideation. Working along with different students in small groups, a final brand analysis presentation was given. From there, concepts were created and acted upon. My team was involved with physical packaging, from tags and boxes that house watches to store experience and color systems for subbranding. The final presentation combined all groups into a popup store experience that fitted on-brand with Shinola.